Sunday, November 11, 2012

Reddcross "VS" SOS-lapsikylä - same good cause different ways?




After researching about Redcross.fi site and comparing with SOS-lapsikyla.fi website I first realized the language differences. While SOS-lapsikylä´s site is only written in Finnish, redcross is having several numbers of information in Finnish, Swedish and English.
Red cross also is also offering more (so far) other types of social media on their website such as youtube clips and news- articles relating to their cause.
A though that I can’t help speculating about is why redcross is so much more known and famous than SOS-lapsikylä? How have Redcross advertised itself so that even kids have heard about it? In what way do people see and know about redcross, how is lapsikylä s less famous? They both are gathering money for wonderful cause, is it only about that SOS- lapsikylä is having a more limiting cause than redcross why it’s like that I ask myself?

In the other book I've now been reading for this project is like the other book, talking about the power of social medias, like homepages and facebook.  But this book is also explaining how the companies attitude has change during the last years towards social medias, that they these days are communicating directly with their clients. And I started thinking that perhaps that’s a strategy also for charity work companies? In a way you are a client when you’re donating money for something. Why do people donate? Don’t people want to get confirmed of what they have been giving money to?
I do realize that it’s a huge challenge for me to only be objective and study about the “problem” without trying to some up with solution right away, at least until Kunstenniemi, so I’ll try to hold this idea of mine just as a thought, and then continue studying about the subjects that may help us to come up with even greater and better ideas! Besides, I also keep forgetting that we haven’t even got to know our REAL challenge yet! What an interesting project this is indeed.  Whole new way of dealing with innovation!
The book I’ve read is btw:  Marknadsförning i verkligheten – Henrik Uggla

Happy greeting from team member Minerva

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