During last week I got inspired by a book about Guerilla Marketing. The book, written by Stefan Ekberg, is called "Gerillaföretagaren", i.e. "The Guerilla Entrepreneur". Guerilla marketing is about how to promote your company (or whatever else you'd like to promote) using creativity and energy instead of money.
I found plenty of new, interesting and inspiring ideas in the book, although some of them might be considered a bit too crazy (at least for me)... Two of the main points were that you should always be unique and always treat your client as an individual. Well, if I start writing about everything that I learned it will be too long for you to read. So instead, my advise is - READ IT!
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