Meeting

Today we had a meeting with the other group working for the same client as we are. We discussed the meeting with our client in Kaarina (which will take place on Wednesday morning before we go to Kunstenniemi) - our group and one person from the other group are going there. We have quite a few questions to ask the contact person from SOS Lapsikylä so it will be good to go there and meet them. After that meeting we will have plenty of hours to work on our project/task and it's going to be exiting. Both groups are motivated, enthusiastic and ready for some days of hard work!

/Heidi

Brändikäs

I finished a while ago my first Inno-book, Lisa Sounio's Brändikäs (2010). Like you can guess by the title, book was about brands and branding.

According to the book brands should be outstanding and a brand which evokes passion equals a strong brand. So in my opinion SOS-Lapsikylä (and other charitable organizations) have strong brands because an important cause like charity arouses lots of feelings. You can often connect words like helping, children, good cause,donations etc to charitable organizations' brands.And they are all good and important words.:)

Sounio's book gave me lots of new info about branding with the help of few examples about Finland's most successful brands. I also liked that the book was readable and you could see the author's personal touch in the book which was refreshing. Lisa Sounio shares her own experiences in life/work - both good and bad (or should I say educational;)) which immediately makes her more likeable.
 
- Tiina

Reddcross "VS" SOS-lapsikylä - same good cause different ways?

After researching about Redcross.fi site and comparing with SOS-lapsikyla.fi website I first realized the language differences. While SOS-lapsikylä´s site is only written in Finnish, redcross is having several numbers of information in Finnish, Swedish and English.

Red cross also is also offering more (so far) other types of social media on their website such as youtube clips and news- articles relating to their cause.

A though that I can’t help speculating about is why redcross is so much more known and famous than SOS-lapsikylä? How have Redcross advertised itself so that even kids have heard about it? In what way do people see and know about redcross, how is lapsikylä s less famous? They both are gathering money for wonderful cause, is it only about that SOS- lapsikylä is having a more limiting cause than redcross why it’s like that I ask myself?

In the other book I've now been reading for this project is like the other book, talking about the power of social medias, like homepages and facebook.  But this book is also explaining how the companies attitude has change during the last years towards social medias, that they these days are communicating directly with their clients. And I started thinking that perhaps that’s a strategy also for charity work companies? In a way you are a client when you’re donating money for something. Why do people donate? Don’t people want to get confirmed of what they have been giving money to?

I do realize that it’s a huge challenge for me to only be objective and study about the “problem” without trying to some up with solution right away, at least until Kunstenniemi, so I’ll try to hold this idea of mine just as a thought, and then continue studying about the subjects that may help us to come up with even greater and better ideas! Besides, I also keep forgetting that we haven’t even got to know our REAL challenge yet! What an interesting project this is indeed.  Whole new way of dealing with innovation!

The book I’ve read is btw:  Marknadsförning i verkligheten – Henrik Uggla

Happy greeting from team member Minerva

Our Inno58h Couch meeting

We had our first meeting with our Inno58h couch on Thursday. We talked about our feelings, ideas, blogs, teamwork, SOS Lapsikylä etc.. Actually, we talked about anything that popped into our minds! :)

Our couch was very encouraging and helpfull. She gave us great feedback and reassured us that we are on the right track. ;) Now we feel even more excited and confident about our project!

                                                 (Picture: snstoman.wordpress.com)

-Tiina

A Summary of SOS Lapsikylä

To make it easier to communicate within our group we made a Facebook group, and invited all the group members. There we post everything relevant to Inno58H and share ideas, books and articles which we have read or going to read, and share over all information concerning Inno58H and our client, SOS Lapsikylä.

Tiina was so kind to make a summary, in English, of what it is that SOS Lapsikylä is doing and what their mission and values are. 



//Derek

Guerilla marketing

During last week I got inspired by a book about Guerilla Marketing. The book, written by Stefan Ekberg, is called "Gerillaföretagaren", i.e. "The Guerilla Entrepreneur". Guerilla marketing is about how to promote your company (or whatever else you'd like to promote) using creativity and energy instead of money. 

I found plenty of new, interesting and inspiring ideas in the book, although some of them might be considered a bit too crazy (at least for me)... Two of the main points were that you should always be unique and always treat your client as an individual. Well, if I start writing about everything that I learned it will be too long for you to read. So instead, my advise is - READ IT!

/Heidi

Inno58h feelings

A few days ago the second Inno58h workshop took place and we finally find out more about our assignment, SOS Lapsikylä. All of my team mates were excited and ready to work. :) We arranged a meeting with our Inno58h "couch" and in about two hours Team Blue will be talking with her... Exciting!

I also went to the library in search of  a few books to read during Inno58h. But more about the books later when I have actually read them! :D

All is going fine this far and Team Blue is looking impatiently forward. :)

-Tiina