Virus marketing

To prepare for our challenge we decided to read literature about social media, marketing, volunteer work etc. 

I’ve now started reading a book about virus marketing that I find very inspiring considering our challenge to improve and develop the marketting in order to raise more money for SOS lapsikylä (as we know so far about the challenge that is!)

The idea about virus marketing is simple and smart: to let your target group work as the sender, messenger and recipients. Just through sharing and spreading the main idea of yours! Of course it’s not just that simple, the idea have to be worth of spreading :) 

The book mentions “The fun theory” as one great example of virus marketing. That have got world known through people thanks to internets possibility to share information in this level.

The fun theory site is full of different inspiring stuff, and could perhaps give ideas of ways to marketing. Check it out! http://www.thefuntheory.com/  

(Speaking of virus marketing, I reccomend the Bottle Bank Arcade clip!)

I’ll continue reading my book and update further about it later on

The book name is:  Virus marknadsföring by Emil Holmsgtröm

 

Exiting greetings from Team Blue member Minerva