Friday, November 16, 2012
Thursday, November 15, 2012
Wednesday, November 14, 2012
Day 1 at Kunstenniemi
Our morning started up with a meeting at SOS Lapsikylä in Kaarina. Where we got briefed about our task and got at better background information about SOS Lapsikylä organization. The meeting was really inspiring and we got a lot of new ideas that we will use at Kunstenniemi.
After the meeting we drove to Kunstenniemi, where we first started with lunch. Then we had a little workshop and the idea was to get innovated and get to know everybody at Kunstenniemi. The workshop was fun and also inspiring :)
Then everyone started to do their group assignments!
When we started working with our task we first brainstormed and made mind maps, and here we still are working hard!
//Team Blue
After the meeting we drove to Kunstenniemi, where we first started with lunch. Then we had a little workshop and the idea was to get innovated and get to know everybody at Kunstenniemi. The workshop was fun and also inspiring :)
Then everyone started to do their group assignments!
When we started working with our task we first brainstormed and made mind maps, and here we still are working hard!
Tuesday, November 13, 2012
Emotional Intelligence
I've been reading this book called Tunne älysi - Älyä tunteesi by Mikael Saarinen (2001). It's a guidebook to developing your own and your work place's emotional intelligence.
I have always thought that I have a quite good level of emotional intelligence but the book revealed that there are 15(!) different contenents to emotional intelligence (such as optimism, independancy, empathy etc...)So I guess also I have some introspectation to do. ;)
According to the book emotional intelligence is far more important than "regular" intelligence. I couldn't agree more! To succeed in life you have to listen and think about others, be empathic, kind, fair and so on. Because karma's a b**ch.
Emotional intelligence is also very important in our SOS-Lapsikylä-project because you have to be able to work with different kind of people. And do I even need to say that in charity emotional intelligence has a high role.
A good point in the book was that why do we ask (for example) our colleagues "why do you look so sad?/what's the matter?" when they are upset - instead of asking "why do you look so happy?" when they are doing well? :)
- Tiina
I have always thought that I have a quite good level of emotional intelligence but the book revealed that there are 15(!) different contenents to emotional intelligence (such as optimism, independancy, empathy etc...)So I guess also I have some introspectation to do. ;)
According to the book emotional intelligence is far more important than "regular" intelligence. I couldn't agree more! To succeed in life you have to listen and think about others, be empathic, kind, fair and so on. Because karma's a b**ch.
Emotional intelligence is also very important in our SOS-Lapsikylä-project because you have to be able to work with different kind of people. And do I even need to say that in charity emotional intelligence has a high role.
A good point in the book was that why do we ask (for example) our colleagues "why do you look so sad?/what's the matter?" when they are upset - instead of asking "why do you look so happy?" when they are doing well? :)
- Tiina
Digital Marketing
In an era like this when one has to be, or indirectly are connected almost 24/7 to the internet to keep up with news, friends, interests, the best offers and daily stuff if one has the money to spend on a smartphone, tablets or lap-top that is. but how ever people are connected all the time to the internet, and it is there the companies should make the marketing.
Digital marketing is an important tool for companies to keep up with the growing internet useage and to get a better view how big an impact marketing can be and is done on the internet I read a book about it. Digitala Kampanjer, by Anders Häger Jönson who is a consult with a focus on the internet, popular culture and special target groups.
In his book I got a better view on the digital marketing and he had a lot of interesting case studies concerning companies which had used mostly social media for different kinds of purpose.
//Derek
Digital marketing is an important tool for companies to keep up with the growing internet useage and to get a better view how big an impact marketing can be and is done on the internet I read a book about it. Digitala Kampanjer, by Anders Häger Jönson who is a consult with a focus on the internet, popular culture and special target groups.
In his book I got a better view on the digital marketing and he had a lot of interesting case studies concerning companies which had used mostly social media for different kinds of purpose.
//Derek
Tomorrow!
Is everyone ready to go? Is everyone inspired and ready for some hard work? You'd better be, because tomorrow it's time to head for Kunstenniemi!
Branding and communication
The second book I have been reading is about branding and how to communicate through brands on the social web. When it comes to branding and marketing, the social web is for sure a very important and efficient tool. It is also a cheap way to spread your message (if you are lucky and skilled enough to do it in the right way) and therefore something important to consider for charity organizations. The more money you have for charity, the better, right?
One important thing you have to think about when developing and communicating your brand is that you have to stand out. And in order to stand out you have to do something special that makes people notice you. Another important thing is that you have to keep your promises. It's all about what you are doing, not about what you say that you are doing. A brand can be defined as a person's gut feeling about you, your product, your organization, and if you don't live as you learn, that person might not give you another chance. So, think about that.
The book is called Nya tiders varumärken - varumärkesbyggande kommunikation på den sociala webben (written by Lena Carlsson). It provided me with many interesting and relevant ideas for our project - I'm sure many of them can be used in one way or another.
When talking about brand communication, one key to success is to make people feel engagement. The social medias which encourage interaction sure are good tools for this purpose - the question is how to make this happen. We will probably be struggling with the answer, or rather the answers, during the next few days to come.
//Heidi
One important thing you have to think about when developing and communicating your brand is that you have to stand out. And in order to stand out you have to do something special that makes people notice you. Another important thing is that you have to keep your promises. It's all about what you are doing, not about what you say that you are doing. A brand can be defined as a person's gut feeling about you, your product, your organization, and if you don't live as you learn, that person might not give you another chance. So, think about that.
The book is called Nya tiders varumärken - varumärkesbyggande kommunikation på den sociala webben (written by Lena Carlsson). It provided me with many interesting and relevant ideas for our project - I'm sure many of them can be used in one way or another.
When talking about brand communication, one key to success is to make people feel engagement. The social medias which encourage interaction sure are good tools for this purpose - the question is how to make this happen. We will probably be struggling with the answer, or rather the answers, during the next few days to come.
//Heidi
Subscribe to:
Posts (Atom)